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V.I.M. is a New York City based retail chain specializing in jeans and sneakers. Established in 1977, V.I.M. currently operates 31 locations in and around NYC.
The song "An Open Letter to NYC" by the hip-hop group Beastie Boys contains the line "Get my BVD's from V.I.M. / You know I'm reppin' Manhattan the best I can."
The rapper known as Kwest tha Madd Lad, his album entitled "This Is My First Album" contains the song "I Met My Baby At V.I.M."
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