Ideation (idea generation)

Design ideation can be seen as a matter of generating, developing and communicating ideas, where ‘idea’ is understood as a basic element of thought that can be either visual, concrete or abstract (Jonson, 2005:613). As such it is an essential part of the design process, both in education and practice (Broadbent, in Fowles, 1979:15).

Several large companies, like Dell or Best Buy, have opened up this process to their consumers, inviting anyone to raise new ideas for possible company products using a dedicated idea management software open on the internet.

See also

• Creativity techniques
• Enterprise 2.0
• Creativity
• Decision tree
• Ideas banks
• Brainstorming software

References

Jonson, B (2005) Design Ideation: the conceptual sketch in the digital age. Design Studies Vol 26 No 6 pp 613-624. Fowles, R A (1979) Design Methods in UK Schools of Architecture. Design Studies Vol 1 No 1 pp 15-16

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