GOOG-411


GOOG-411
Goog411 Logo.png
URL google.com/goog411
Type of site search
Registration no
Owner Google
Created by Google
Launched April 6, 2007

GOOG-411 (or Google Voice Local Search) is a telephone service launched by Google in 2007, that provides a speech recognition-based business directory search and places a call to the resulting number in the United States or Canada.[1] The service is accessible via a toll-free telephone number.

Contents

Operations

Users who call the toll-free telephone numbers 1-800-466-4411 or 1-877-466-4411 (1-800-GOOG-411 and 1-877-GOOG-411) or the local number 1-425-296-4774[2] are asked for the city and state of the sought business. Users may search for by business name or category, which generates a list of up to eight search results. Search can also be invoked by using the key pad if the user prefers. This works in a similar manner to predictive text input on a cellular phone. Users may select the destination by speaking or pressing the number that corresponds to the desired result. Once the destination is selected, the service places a call to the business or returns a text message with the phone number. Alternatively, users can listen to the address and phone number by saying "details". U.S. users may narrow search results by zip code or street intersection.

Although Google’s FAQ states that users may prevent their phone number from being saved by blocking their caller-ID, this is ineffective when calling the 800 number and only works when calling the other two.[3] The service announces that the call may be recorded for the purpose of service improvements.

Google advises users not to use the service for emergency calls, recommending that they call 9-1-1.[4]

Business model

Google has stated that the company originally implemented GOOG-411 to build a large phoneme database from users' voice queries. This phoneme database, in turn, will allow Google engineers to refine and improve the speech recognition engine that Google uses to index audio content for searching.[5]

See also

References

  1. ^ "1-800-GOOG-411: Find and connect with local businesses for free from your phone.". Google. http://www.google.com/goog411/about.html. Retrieved 2009-03-01. 
  2. ^ "Using : Corporate or commercial users - Mobile Help". Google. http://mobile.google.com/support/bin/answer.py?answer=114953. Retrieved November 5, 2009. 
  3. ^ this can be verified by pressing * at the opening message
  4. ^ "Overview: Emergency Calls". Google Inc.. http://mobile.google.com/support/bin/answer.py?answer=91565&topic=13551. Retrieved 2009-03-01. 
  5. ^ Google wants your phonemes | IDGNS | News | October 23, 2007 | By Juan Carlos Perez, IDG News Service

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